Who We Are:

Our Team - About Animal Outfitters

Animal Outfitters comprises two halves.

Michael Terry and Lillian Richmond Founders of Animal Outfitters

Half Human: Lillian & Michael


Half Mini Schnauzer: Rio & Hudson

Lillian is a devoted dog lover who often has that awkward feeling of remembering the name of a dog but not of their owners! She’s our brand, marketing, and customer experience champ. Born and raised in NZ, Lillian called the UK home for more than a decade before returning in 2013. Enjoys canine adventures, travel, paddle-boarding, and salt and vinegar chippies.

Michael is our finance guru and also manages the website design and development. Born in England, he migrated to NZ in 1998 and never left these fair shores, give or take several years away. Enjoys football (Arsenal), tramping (preferably tied to a dog), spicy foods, and riding his Triumph motorcycle.

Rio is the wise veteran, our salt and pepper rock star. Born in Blackpool, England, he returned to NZ with us assuming the position of Operations Director. Enjoys chicken, bossing Hudson around, and chasing things.

Hudson, the black mini, is a cuddle monster who just oozes character. He's our latest recruit and joined us in 2020 when he needed a new home. Enjoys the sofa, teasing Rio, and barking at the courier.

What We Are About:

Our story started with a dog and a tape measure in 2015

We weren’t pet industry experts. But like you, we owned dogs and knew plenty about coaxing them into the rain for a walk, wrangling them in the car after a beach trip, warming them up after a dog groom, or trying – still trying - to get them to walk to heel. Living with two lively dogs, and a motivation to make dog accessories better has guided our design ethos and product selection for our online store.

Animal Outfitters is a brand that helps make life with your pet stylish, effortless and fun. Our loyal customers who shop with us time and again let us know we're on track, and we still do a little dance with every sale.

New Zealand Born and Bred

Our own brand products are designed and made in NZ, supporting Kiwi businesses

Pets Come First

Your pet’s comfort underpins our design philosophy and what we do

Small Production Runs

Unique exclusive products so your pet can stand out from the crowd

Featured and Recommended
We've been featured across various media outlets and have many positive customer testimonials
Personalised Service

We recognise excellent customer service and promise to help you however we can


Our own pets are a source of design inspiration, along with ideas from our fans

We're passionate about our dogs and what we do.

Animal Outfitters is our way of sharing a piece of that with you and your pet.

Our Story on Re:News

TVNZ digital news platform (Jun-19)

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